Privacy Policy

At Lorther, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect personal data when you visit our website, place an order, contact us, or use our services.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through lorther.com and related customer service communications. It applies when you browse our website, create an account, place an order, subscribe to our newsletter, contact customer support, participate in promotions, or interact with our online store in any other way.

By using our website or providing personal information to us, you acknowledge that you have read and understood this Privacy Policy.

2. Personal Information We Collect

We may collect personal information that you provide directly to us, information collected automatically when you use our website, and information provided by service providers involved in order processing, payment, delivery, analytics, or customer support.

Information You Provide to Us

• Name, billing address, shipping address, phone number, and email address
• Order details, product selections, purchase history, and delivery information
• Account registration details, if you create an account
• Customer support messages, return requests, refund requests, complaints, photos, videos, or screenshots you provide to us
• Newsletter subscription information and marketing preferences
• Any other information you choose to provide when contacting us

Payment Information

When you make a purchase, payment information is processed by secure third-party payment service providers. We may receive payment confirmation details, transaction status, payment method type, billing information, and fraud-prevention signals. We do not intend to collect or store your complete credit card number, full card security code, or complete payment credentials on our website.

Information Collected Automatically

When you visit our website, we may automatically collect certain technical and usage information, including:

• IP address, browser type, device type, operating system, and language settings
• Pages viewed, products viewed, links clicked, referring pages, and time spent on our website
• Approximate location information derived from IP address
• Cookie identifiers, session data, analytics data, and similar tracking information
• Security logs used to detect fraud, abuse, errors, or unauthorized access

3. How We Use Personal Information

We use personal information for legitimate business purposes, to provide our products and services, to comply with legal obligations, and where required, with your consent.

We may use personal information for the following purposes:

• To process, confirm, fulfill, ship, and deliver your orders
• To process payments, refunds, cancellations, returns, exchanges, and chargeback-related matters
• To provide customer service and respond to your inquiries
• To send order confirmations, shipping updates, return instructions, and important service messages
• To verify order information and prevent fraud, unauthorized transactions, or misuse of our website
• To improve our website, products, customer experience, and store operations
• To analyze website performance, product interest, marketing effectiveness, and customer behavior
• To send newsletters, promotional offers, and store updates if you have subscribed or otherwise consented where required
• To comply with applicable laws, regulations, tax, accounting, payment processing, and legal requirements
• To protect our rights, property, customers, business operations, and website security

4. Cookies and Similar Technologies

We use cookies, pixels, tags, local storage, and similar technologies to operate our website, remember your preferences, keep your shopping cart functional, improve website performance, analyze traffic, prevent fraud, and support advertising or marketing activities.

Cookies may be used for the following purposes:

• Essential Cookies: Required for website operation, checkout, cart functions, security, and account access.
• Analytics Cookies: Help us understand how visitors use our website and improve user experience.
• Preference Cookies: Remember language, region, currency, and other site preferences.
• Marketing Cookies: Help us measure advertising performance and show relevant offers where permitted.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality, including shopping cart, checkout, or account features.

5. How We Share Personal Information

We do not sell your personal information as a standalone product. We may share personal information only when necessary to operate our business, provide services to you, comply with legal obligations, or protect our rights.

We may share personal information with:

• Payment Service Providers: To process payments, refunds, fraud checks, and transaction verification.
• Shipping and Logistics Providers: To arrange delivery, tracking, customs clearance, and package handling.
• Website, Hosting, and IT Service Providers: To operate, secure, maintain, and improve our website.
• Customer Support Tools: To manage inquiries, complaints, returns, refunds, and order-related communications.
• Analytics and Marketing Providers: To understand website performance, measure campaigns, and improve our marketing where permitted.
• Professional Advisors: Such as accountants, auditors, legal advisors, compliance consultants, or risk management providers.
• Government, Regulatory, or Law Enforcement Authorities: Where required by law, legal process, or legitimate request.
• Business Transfer Parties: If we are involved in a merger, acquisition, restructuring, sale of assets, or similar business transaction.

We require service providers to use personal information only for the purposes of providing services to us or as otherwise permitted by applicable law.

6. International Data Transfer

As an online store serving customers in different countries and regions, your personal information may be processed, stored, or transferred outside your country or region of residence. This may include locations where our service providers, payment processors, logistics providers, website hosting providers, or customer support tools operate.

When we transfer or process personal information internationally, we take reasonable steps to protect your personal information in accordance with this Privacy Policy and applicable data protection requirements.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including order fulfillment, customer support, returns and refunds, fraud prevention, legal compliance, accounting, dispute resolution, and business recordkeeping.

Retention periods may vary depending on the type of information and the reason we collected it. When personal information is no longer needed, we will delete, anonymize, or securely store it in accordance with applicable requirements and our internal procedures.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

These measures may include secure checkout processes, restricted access to order information, password protection, monitoring, encryption where appropriate, and internal procedures for handling personal data.

However, no method of transmission over the internet or electronic storage is completely secure. While we work to protect your personal information, we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information. These rights may include:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate or incomplete information
• The right to request deletion of certain personal information
• The right to object to or restrict certain processing activities
• The right to withdraw consent where processing is based on consent
• The right to opt out of marketing emails
• The right to request information about how your personal data is used or shared

To exercise your rights, please contact us at support@lorther.com. For security purposes, we may ask you to verify your identity before processing your request.

We will respond to valid privacy requests within a reasonable timeframe and in accordance with applicable law. In some cases, we may not be able to fulfill a request if we need to retain certain information for legal, security, accounting, fraud prevention, dispute resolution, or order-related reasons.

10. Marketing Communications

If you subscribe to our newsletter or agree to receive promotional communications, we may send you emails about new arrivals, special offers, product updates, and store news.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us at support@lorther.com. Even if you opt out of marketing emails, we may still send you important service-related messages, such as order confirmations, shipping updates, return instructions, or policy notices.

11. Third-Party Websites and Services

Our website may contain links to third-party websites, payment pages, logistics tracking pages, social media platforms, or other external services. This Privacy Policy does not apply to third-party websites or services that we do not control.

We are not responsible for the privacy practices, security, content, or policies of third parties. We encourage you to review the privacy policies of any third-party websites or services before providing personal information to them.

12. Children’s Privacy

Our website and products are intended for general audiences and are not directed to children. We do not knowingly collect personal information from children under the age required by applicable law without appropriate parental or guardian consent.

If you believe that a child has provided personal information to us without proper consent, please contact us at support@lorther.com so we can review and take appropriate action.

13. Order, Return, and Refund Data

When you place an order or request a return, refund, exchange, replacement, or cancellation, we may collect and process information related to your purchase, delivery, payment confirmation, customer support communications, photos or videos of damaged or defective items, return tracking numbers, and refund status.

This information is used to verify your order, process your request, prevent fraud, provide customer service, and maintain accurate business records.

14. Fraud Prevention and Website Security

We may use personal information, order information, device information, IP address, payment status, and transaction signals to detect and prevent fraud, unauthorized transactions, abuse of promotions, chargeback misuse, account misuse, and other activities that may harm our customers, website, payment providers, or business operations.

We may also use security tools to monitor suspicious activity, protect checkout security, prevent automated abuse, and maintain the integrity of our website.

15. Data Accuracy

We rely on customers to provide accurate and complete information when placing orders or contacting us. Please make sure your name, email address, shipping address, phone number, and order information are correct.

If you believe that the personal information we hold about you is inaccurate or incomplete, please contact us at support@lorther.com and we will take reasonable steps to review and correct it where appropriate.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, website features, legal requirements, payment or shipping arrangements, or data protection practices.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page. Your continued use of our website after the updated Privacy Policy becomes effective means that you acknowledge the updated terms.

17. Contact Us

If you have any questions about this Privacy Policy, how we handle personal information, or if you would like to exercise your privacy rights, please contact us:

We usually reply within 12 to 48 hours. To help us process your request efficiently, please include your name, contact email, order number if applicable, and a clear description of your privacy request.